The K56flex ISP Co-op
Marketing Program

Someday Ad

Someday Has Arrived

Buy PortMaster 3s before December 31, 1997 and earn up to $15,500 in co-op dollars.

Overview

K56flex end-user modem sales are taking off. And, with the holiday computer and peripheral selling season now under way, hundreds of thousands of new K56flex modem customers will be looking for ISPs with K56flex dial-up capability. If you are a U.S. or Canadian ISP and you purchase and deploy the Lucent PortMaster 3 by December 31, 1997, you can earn up to $15,500 from the K56flex ISP Co-op Marketing Program to promote your services to the wave of new K56flex dial-up users.

The K56flex ISP Cooperative Marketing Program is meant to help U.S. and Canadian PortMaster 3 ISPs capitalize on this huge new market demand for K56flex dial-up. The customers are out there, but ISPs will need to identify themselves as capable of supporting K56flex. Using co-op advertising dollars, ISPs that use Lucent PortMaster 3s will be able to advertise their services with funding support from Lucent and Lucent. In addition to using up to $15,500, ISPs will benefit from the Program's free Quick-Start ISP Marketing Kit (see below).

Funds Available

From October 27, 1997 through December 31, 1997:

  • Any qualifying ISP that has purchased and deployed one or more PortMaster 3s and has upgraded with 48 or more K56flex modems by October 22 will receive matching cooperative marketing funds of $250.
  • Any ISP that purchases and deploys a single PortMaster 3 unit with 48 or more K56flex modems during the program term will receive matching cooperative marketing funds of $500.
  • For each subsequent purchase and deployment of a PortMaster 3 unit with 48 or more K56flex modems during the program term, an ISP will receive matching cooperative advertising cash of $250.

Each ISP may receive funds for up to sixty new PortMaster 3 48-port units plus any previously deployed units, totaling up to $15,500!

Quick-Start Marketing Kit

Once we receive your contract, we will acknowledge your participation in the Program and provide you with the URL to the online Quick-Start ISP Marketing Kit. The Marketing Kit is a turnkey marketing tool kit that includes:

  • a "do-it-yourself" marketing plan
  • a sample press release
  • ad layouts
  • collateral templates
  • camera-ready art

Art Samples

Surfing Dog Picture St. Bernard Picture

Signing Up

Just sign up for the program by:

  1. completing the ISP POP Directory Registration Form
  2. AND downloading, reading, signing, and faxing back the ISP Co-op Advertising Program Contract. (Note: please use Adobe Acrobat 3.0 or later to view the proper formatting of this PDF document. You may download the latest version from http://www.adobe.com/prodindex/acrobat/readstep.html.)

Co-op Sign Up