Livingston Enterprises and Lucent Technologies Launch K56flex Cooperative Marketing Program
More than $15,000 made available to each participating ISP
In a joint effort to promote the deployment of K56flexTM technology, Livingston Enterprises and Lucent Technologies have launched a cooperative marketing program valued at more than $15,000. This limited-time offer is available to U.S. and Canadian Internet Services Providers (ISPs) deploying Livingston's PortMaster® 3s, each equipped with 48 or more Lucent K56flex modems.
K56flex end-user modem sales are taking off. With holiday computer and peripheral selling under way, hundreds of thousands of new K56flex modem customers will be looking for ISPs with K56flex dial-up capability.
The Livingston-Lucent Cooperative Marketing Program is meant to help PortMaster 3 ISPs capitalize on this huge new market demand for K56flex dial-up. The customers are out there, but ISPs will need to identify themselves as capable of supporting K56flex. Using co-op advertising dollars, ISPs that deploy Livingston PortMaster 3s will be able to advertise their services with funding support from Livingston and Lucent. In addition to using the dollars available, ISPs will benefit from the Program's free Quick-Start ISP Marketing Kit, including a sample ad, press release, direct-mailer, camera-ready graphics, and more-in itself a $5,000 value toward creating a powerful marketing and advertising.
Here's how the program works:
From October 27 through December 31, 1997...
- Any qualifying ISP that has purchased and deployed one or more PortMaster 3s and has upgraded with 48 or more Lucent K56flex modems by October 27 will receive the free marketing media kit and matching cooperative marketing cash of $250
- Any ISP that purchases a single PortMaster 3 upgraded with 48 or more Lucent K56flex modems during the program term will receive matching cooperative marketing cash of $500
- For each subsequent purchase of a PortMaster 3 upgraded with 48 or more K56flex modems during the program term, an ISP will receive matching cooperative marketing cash of $250
Each ISP may receive funds for up to sixty units, totaling up to $15,500!
To illustrate how this might happen, here is a sample scenario involving a hypothetical ISP named I-Net Access and its business activities between October 27 and December 31, 1997:
I-Net Access
| ISP Action | Program Result | Dollar Value |
| I-Net Access has already deployed several PortMaster 3s in its multi-POP network, each upgraded with 48 or more Lucent K56flex modems. By registering in the K56flex Cooperative Advertising Program, I-Net gets... During the program term (between October 27 and December 31, 1997), I-Net Access purchases an additional 60 PortMaster 3s, each upgraded with 48 Lucent K56flex modems. As a result, I-Net Access gets... |
Free Quick Start Kit Matching co-op cash One-time matching co-op cash for purchase of first PortMaster 3 with K56flex upgrade $250 matching co-op cash on each of next 59 units purchased |
$5,000 $250 $500 $14,750 |
To review the program details and to register for qualification in the K56flex Cooperative Marketing Program, please call 1-888-737-5454 or visit Livingston's Web site at http://www.livingston.com/ISP/coop.html.
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